# ClimateStride customer discovery surveys

Purpose: learn about past behavior, needs and tradeoffs. Participation is voluntary; skip any question. No names, emails or medical diagnoses requested. Estimated 5–7 minutes. These are research surveys, not race registration.

## Runner / walker survey

1. Which best describes you?
   Runner or walker / Climate supporter who occasionally runs/walks / Both equally / Neither / other

2. How many organized races have you entered in the past 12 months?
   0 / 1–2 / 3–5 / 6+

3. What most influenced your most recent race choice? Choose up to three.
   Cost;Distance / location;Date;Friends / running group;Cause;Course;Accessibility;Shirt / medal;Other

4. Thinking about your last race, what was frustrating or inconvenient?
   Open response

5. How many disposable cups did you personally use at your most recent 5K?
   0 / 1 / 2 / 3 / 4+ / Not a 5K / cannot remember

6. How important is reducing event waste when choosing a race?
   1–5 linear scale: 1 = Not important; 5 = Extremely important

7. If a race offered a cleaned reusable cup with a return bin after the water station, how likely would you be to use it?
   Very unlikely / Unlikely / Unsure / Likely / Very likely

8. What concerns would you have about reusable cups? Choose all that apply.
   Cleanliness;Returning the cup while running;Availability / queues;Spills;Accessibility;None;Other

9. At the same entry price, which shirt option would you prefer?
   Included new shirt / Bring my own shirt for an event stamp / Optional new shirt for an extra charge / No shirt or stamp / No preference

10. What entry price would you consider reasonable for a local 5K with timing and water, without a new shirt?
   Under $20 / $20–29 / $30–39 / $40–49 / $50+ / Would not enter

11. Which website features would you actually use? Choose up to three.
   Registration;Clear route / access information;Meetups / group runs;Volunteer opportunities;Measured waste report;Training resources;None;Other

12. What accommodations or information would help you participate? Please share needs, not medical diagnoses.
   Open response

13. What would make you more likely to join, and what might stop you?
   Open response

## Race director survey

1. What is your role?
   Race director / organizer / Operations / volunteer lead / Sustainability lead / Other

2. What event distance and typical participant count do you manage?
   Open response

3. What were your three biggest operational challenges at your most recent event?
   Open response

4. For that event, how many cups were purchased, used, and left unused? Estimates are welcome; say if unknown.
   Open response

5. What did cups, waste hauling, and cleanup labor cost? Please separate amounts and note paid versus volunteer hours.
   Open response

6. How do you currently measure waste?
   Weigh by stream / Hauler report / Bag / bin count / Estimate only / Do not measure / Other

7. Which barriers make waste reduction difficult? Choose up to three.
   Budget;Staff / volunteers;Washing access;Storage / transport;Runner expectations;Sponsor requirements;Waste vendor limitations;Other

8. Have you tried reusable cups? What happened, or why have you not tried them?
   Open response

9. Would you consider a collected-and-washed cup service?
   Definitely not / Probably not / Unsure / Probably yes / Definitely yes

10. What would you need before trying that service? Choose all that apply.
   Clear total price;Cleaning process;Return-rate evidence;Runner flow trial;Measured environmental comparison;References;Other

11. How would replacing included shirts with participant-owned shirt stamping affect sponsor support?
   Likely decrease / No expected change / Likely increase / Unknown / need to ask sponsors

12. What would you pay per participant for a cup service including supply, collection and washing?
   $0 / $0.01–0.25 / $0.26–0.50 / $0.51–1.00 / More than $1 / Need a quote / unsure

13. Which tools or support would be useful? Choose up to three.
   Waste audit;Cost comparison;Cup logistics;Sponsor visibility plan;Accessible event planning;Participant communication;None;Other

14. Who approves new services, how far ahead, and what result would justify a pilot?
   Open response

15. What accessibility barriers have participants raised, and what support is missing?
   Open response

## Recruitment and analysis plan

Suggested initial discovery targets (not representative samples): 30–50 runners/walkers across running groups and climate communities, plus 5–10 director responses and 3–5 follow-up interviews. Record recruitment source separately. Compare runner-first, climate-first and both segments; report counts with percentages and avoid population claims. Review wording with two people before distribution. Do not require agreement with sustainability to participate. Use a hosted form with an explicit privacy notice before public collection.